Michael Collins is a former sugar addict and takes this addiction very seriously. For the past 30 years he has not consumed sugar in any form – at least not intentionally. His interest in sugar addiction began in the early days of his recovery from substance use disorder. As he weaned himself off other substances he noticed that his relationship to, and his consumption of, sugar was beginning to resemble his other addictions. Curious and concerned, he started to talk about this with his recovery buddies. This led him to decide to quit sugar with the help of some amazing mentors. After many years of successfully starting, scaling and selling online businesses, Michael decided that what really made him happy was helping people break their addictions of all kinds and come out the other side happier and healthier.